Archive for Unique Selling Position

5 Steps for Converting Leads to Customers

Here are 5 steps for converting leads to customers

Identify your USP, Unique Selling Proposition

Be very clear about what makes your business, products, or approach different that your perceived competitors. Why should your customers choose you over everyone else?

Segment your leads

Determine where your leads are in the in the buying process, and sales funnel. Then identify how do your leads differ from one another and how can you connect with them in your content, based on their difference.

Content that converts

Deliver content that converts leads to customers in the form of case studies, white papers, checklists, ebooks or webinars.

Make good on your promise

What will you deliver your customers? What benefit, value, emotion, or result can you guarantee that they’re going to receive? Make sure that information is communicated in your opt-in as well as your other content.

Call to action

Every piece of content designed to convert readers to subscribers and subscribers to customer’s needs to have a goal and a relevant call to action. Make sure your CTAs align with your goals and your USP.

YOU Are Your USP

Finding your unique selling position isn’t that hard.

In fact, all you need to do it look in the mirror!

You are your Unique Sell Position

Let’s face it, there are thousands, if not millions of people that offer the same services as you do worldwide.  With the internet people can access services any where in the world for a variety of price points and skill.

So why should they do business with you?  What sets you apart from all of the others? How can you compete with sometimes ridiculously low pricing?

The key to growing your business is sharing your unique selling position with people by building relationships.  Share YOUR story.  By sharing your story, your WHY for being in business, as well as what you offer, your prospects will see why you are the person/company they need to work with.