Archive for Search Engine Marketing

The Best Keywords to Grow Your Business

Are you looking for the best keywords to grow your business?

Best Keywords for Your Business

Choosing the best keywords for your business could result in showing up on the first page of a Google, Bing, DuckDuckGo and numerous other alternative search engines that are popping up on a regular basis. This is something most every business owner I have worked with has expressed a desire for.

Why do they want to show up on the first page?

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7 Tips To Write Engaging Content That Search Engines Will Love

The secret of a good search engine placement lies in your content. You write your website content not only for your audience, but for the search engines as well. This is because search engines are the ones that will connect your website with your audience. If you have a good, engaging content to offer both for your audience and the search engine, it will ensure your success in your SEO campaign. So, how can you write content that will get ranked by the search engines quickly?

Here are 7 tips to write engaging content that search engines will love:

Choose A Hot Topic

Why choose a hot topic? That’s because it is the topic that can become viral very quickly on the internet. What you need to do is to choose a hot topic within your niche, which people are interested to learn more about. It can be about the current trend, or the most popular topic that keeps on getting talked about within your niche.

Research The Keywords Relevant To The Topic

The next step is to research some keywords that are relevant to the topic that you choose. Your goal is to find about 5 keywords that have the highest relevance to your chosen topic. But, you have to make sure that your keywords have little competition, or that it is not too difficult for you to rank. You should use a good keyword research tool to find the best keywords for your content.

Write a Detailed Article for the Topic

Now that you have chosen the topic and the keywords for your content, it’s time for you to start writing. You need to write a detailed article about the topic, and ensure that you share valuable information in your article. It’s not enough to write a 500-1000 word article. You should write about 2000-3000 word article, which can help to cover a lot of details about the topic.

Place Your Target Keywords Throughout the Content

Now, place your target keywords throughout the content that you have written. You don’t need to overdo this step, and you have to ensure that the keywords don’t disturb the flow of your article. Ideally, since you have 5 keywords to target, you can place 2 for each keyword within the content. So, the total keywords that you place within your content will be 10.

Share Your Content on Social Media

Once you’ve published the article on your website, it is important to make it go viral on social media. This is because search engines love content that is popular on social media, and they will tend to rank your content well if you can make it popular on social media. This is what you need to do, which is to share your content on your social media pages.

Turn Your Content Into a Video

Now that you have your content published on your website and shared on social media, it’s time to milk your content even more. You can turn your content into a video that you will publish on your YouTube channel. Of course, this will help you to attract more traffic to your website, as well as get more search engine attention.

Encourage a Discussion in Your Article

Encourage your readers to discuss about the content once they’ve read it. This is to keep your content updated, which is good for your search engine ranking, and to keep it go viral. The more people contribute in the comment section of your article, the more your content will go up in the search engine ranking. In a very short period of time, you will see your content ranked well for the keywords that you have targeted.

Help Search Engines Index Your Website Quickly

Before you can get your website to rank well in the search engines, you need to ensure that search engines can index your website first. This is only for the new websites that are just published online. Search engines will need to index your website for the first time before it can rank your website well, or before you can compete with other websites to get the best ranking for your target keywords. The quickest way to do that is by submitting your website to the search engine. Here are 5 search engine submission tips that will help the search engine to index your website quickly:

1. Submit Your Site to at Least 3 Major Search Engines

There are many search engines available on the internet, with the most popular being Google. But there are also Bing, Yahoo, Baidu, DuckDuckGo, and so on. There are many search engines that people are using beside Google. So, it is better for you not to focus only on Google when submitting your website. You should submit your site to at least 3 major search engines, since it will help your website to get indexed quickly.

2. Submit Your Website Only After You Have Enough Content to Offer

If you just purchased a domain name, with only one page of content available on your website, don’t submit your site right away. Instead, fill your website with a lot of content first before you submit it to the search engines. In this way, the search engine will also index your content, instead of just indexing your domain name or your home page. It will also benefit you because if you already have enough content to offer, the search engine can begin to rank your website right away.

3. Submit Your Sitemap as Well

Create a sitemap for your site and submit it to the search engines as well. Your sitemap will act as a blueprint for your website, allowing the search engine spiders to index your website more quickly. This is because when you have a well-structured site organization, the search engine spiders can easily go to your site and index all of your pages without having any difficulty. You will also be required to update your sitemap regularly as you update your website content.

4. Fix Any Problems that Might Prevent the Search Engine From Indexing Your Site

There might be problems that are experienced by the search engines, which might prevent them from indexing your website properly. For instance, if you set a disallow command in your robots.txt file, it will make it difficult for the search engine to index the content that you have. A bad site structure can also contribute to a difficult indexing process, which will affect your SEO negatively. So, be sure to fix any problems that might prevent the search engine from indexing your website properly. You can use a good SEO tool to find and fix such problems.

5. Use The Webmaster Tool to Track Your Progress

Search engines like Google and Bing have webmaster tools that can be used by webmasters to track their indexed website in the search engine. You should use this type of tool to keep tracking your submission progress, as well as to find possible problems in your submission. The webmaster tool will help guide you to the next step, which is very important if you want to rank your website well in the search engine.

SEO Is Dead – Why This Is The Biggest Myth In Your Online Marketing Business

 

Lately, many online marketers say that SEO is dead. As a result, many new online marketers don’t consider the importance SEO in their business. They no longer spend a considerable amount of time searching for the keywords to target, optimizing their website pages, and building their business authority in social media. This is a bad business practice, because actually, SEO is not dead. SEO will never be dead for as long as search engines exist.

If you still believe that SEO is dead, here are the reasons why this is the biggest myth in your online marketing business:

1. SEO Is the Only Way To Boost Your Search Engine Ranking

If you want to boost your search engine ranking, there is no other way other than to use SEO. You have to optimize your website pages for your target keywords if you want to rank your website high for those keywords. Try to rank higher in the search engine without doing SEO, and you will find that most of what you do will bring little to no results for you. Yes, you can still rank high in the search engine, but not for your target keywords. This will only result in traffic that doesn’t convert well.

2. SEO is Getting More Complex Than Ever

The term “SEO is dead” is only used by people who are already frustrated with SEO, because of the increasing complexity of search engine algorithms. If you say “SEO is not like it used to be” instead of saying “SEO is dead,” you would be right. This is because SEO is indeed becoming more complex than ever, with the focus of the search engines shifted heavily on a great user experience. As a webmaster, you have to conform to the new standards set by the search engines.

3. Advanced SEO Strategies are Needed

Since SEO is becoming more complex, you need a new way of doing SEO, with advanced SEO strategies. There are many elements in SEO that were not available back in the good old days. These elements include social media popularity, social interaction, website age, and so on. These elements need to be incorporated into your SEO strategies, as they will affect your website ranking.

4. You Do SEO Whether You Realize It or Not

If you say that SEO is dead, and you don’t do any SEO for your online business, yet you end up getting a higher ranking in the search engine, it means that you are still doing SEO. The only difference is that you don’t realize that you are doing SEO. Moreover, your results are likely to be based on luck, because you really can’t predict it nor have goals to achieve it. So, SEO is not dead for as long as you end up getting traffic from the search engines.

5. Search Engines Still Exist to Deliver Traffic to Your Website

The biggest reason SEO is not dead is because there are still search engines available for you to use. As long as people still using search engines to find something that they are looking for online, SEO is still needed in your online business. This is the only way you can use to deliver traffic to your website, which means that this is the only way for you to reach your audience via the search engine platforms.

7 Ways Search Engine Marketing Can Catapult Your Business to the Right Direction

 

Building your business online cannot be done properly without extensively using various search engine marketing strategies. Why is it important? That’s because search engine marketing will allow you to direct the necessary traffic to your website for the long term. There are many traffic building methods that you can use, but they can be very expensive and bring you only short-term results. That’s why search engine marketing is preferable.

Here are 7 ways search engine marketing can catapult your business to the right direction:

1. Unlimited Ways to Attract Your Target Audience

Search engine marketing allows you to target your audience based on the keywords that they type in the search engine. There are unlimited amount of keywords that your audience can type on the search engine to find what they are looking for online. With search engine marketing, you can optimize your website pages for the keywords that you target, providing unlimited ways to attract your target audience.

2. Long-term Results Lead To Consistent Traffic to Your Business

Search engine marketing promises long-term results for your business. Once you are able to rank your website based on your target keywords, it will keep on attracting traffic to your website for free. This consistent traffic can help your business to grow, without worrying about losing your website visitors.

3. Profitable Long-Term Investment for Your Business

If you want to invest in your business for long-term results, you can use search engine marketing. This type of marketing method allows you to get consistent traffic to your business, which can be translated into consistent profits. However, it needs long-term commitment and time investment on your part.

4. High-converting Traffic Helps To Boost Sales

Since you are targeting your audience based on the keywords that they type on the search engine, you will be able to attract high-converting traffic to your website easily. If your audience finds your website after typing those keywords, and you can provide what they are looking for, it is easier for you to convert them into customers who purchase your products.

5. Cheaper Price to Pay In The Long Term

Compared to other marketing methods, such as PPC advertising, search engine marketing can save a lot of marketing budgets in the long term. PPC requires high amount of investment on your part, with the short-term results because you are literally buying your traffic. With search engine marketing, you simply invest for better ranking in the search engine, which allows you to enjoy free search engine traffic for a long time.

6. Brand Building Made Easy

If you can successfully boost your rank in the search engine, it will be easier for you to build your business brand. Branding is important for your business because it can establish a good reputation for your business, as well as build trust with your audience. Moreover, once you reach the top rank for your target keywords, it will become easier to rank for other keywords as well.

7. Establish Authority for Local Business

Search engines like Google and Bing are integrated nicely with Google Maps and Bing Maps, allowing you to find local businesses near your place. If you can use search engine marketing properly, you will be able to feature your local business on the Google Maps and Bing Maps, allowing your local audience to find your business place easily. This will provide more opportunities for your business to grow and attract more new audience.