Archive for Online Presence

7 Tips To Write Engaging Content That Search Engines Will Love

The secret of a good search engine placement lies in your content. You write your website content not only for your audience, but for the search engines as well. This is because search engines are the ones that will connect your website with your audience. If you have a good, engaging content to offer both for your audience and the search engine, it will ensure your success in your SEO campaign. So, how can you write content that will get ranked by the search engines quickly?

Here are 7 tips to write engaging content that search engines will love:

Choose A Hot Topic

Why choose a hot topic? That’s because it is the topic that can become viral very quickly on the internet. What you need to do is to choose a hot topic within your niche, which people are interested to learn more about. It can be about the current trend, or the most popular topic that keeps on getting talked about within your niche.

Research The Keywords Relevant To The Topic

The next step is to research some keywords that are relevant to the topic that you choose. Your goal is to find about 5 keywords that have the highest relevance to your chosen topic. But, you have to make sure that your keywords have little competition, or that it is not too difficult for you to rank. You should use a good keyword research tool to find the best keywords for your content.

Write a Detailed Article for the Topic

Now that you have chosen the topic and the keywords for your content, it’s time for you to start writing. You need to write a detailed article about the topic, and ensure that you share valuable information in your article. It’s not enough to write a 500-1000 word article. You should write about 2000-3000 word article, which can help to cover a lot of details about the topic.

Place Your Target Keywords Throughout the Content

Now, place your target keywords throughout the content that you have written. You don’t need to overdo this step, and you have to ensure that the keywords don’t disturb the flow of your article. Ideally, since you have 5 keywords to target, you can place 2 for each keyword within the content. So, the total keywords that you place within your content will be 10.

Share Your Content on Social Media

Once you’ve published the article on your website, it is important to make it go viral on social media. This is because search engines love content that is popular on social media, and they will tend to rank your content well if you can make it popular on social media. This is what you need to do, which is to share your content on your social media pages.

Turn Your Content Into a Video

Now that you have your content published on your website and shared on social media, it’s time to milk your content even more. You can turn your content into a video that you will publish on your YouTube channel. Of course, this will help you to attract more traffic to your website, as well as get more search engine attention.

Encourage a Discussion in Your Article

Encourage your readers to discuss about the content once they’ve read it. This is to keep your content updated, which is good for your search engine ranking, and to keep it go viral. The more people contribute in the comment section of your article, the more your content will go up in the search engine ranking. In a very short period of time, you will see your content ranked well for the keywords that you have targeted.

Master the Art of Being Found Online Locally with These 7 Tips

being found online locally

Do you want to be found online locally in your neighborhood?  Then it is time to start looking into search engine optimization as part of your online marketing efforts to be properly found within the search engines. By improving your online presence through SEO (and proper keywords) you will help enhance your rankings in search results. Additionally doing Local SEO for your business is very important because of mobile usage and location settings within Google’s localized search parameters.

Below are 7  tips to help your business and website get found online locally:

  1. Embrace Directory Listings

By creating a website listing on online directories you will help consumers easily locate your business based on the specific categories that may be listed. Such useful and highly effective directories include YellowPages, Moz.com, Angie’s List and Yelp, amongst several others that are applicable to your industry/niche.

  1. Optimize “My Business for Google”

Google offers “My Business tool” to help put your business data on search, maps and Google plus platforms. This will enable prospects and clients to easily find you online. You can do this by visiting Google.com/business to start.

  1. Add Your Page to Facebook Pro Services

This is a novel feature from Facebook that lets users to search for local businesses without exiting Facebook. You can visit Facebook.com/services to find out how your page ranks. If you are not showing up as expected, simply go to your categories and subcategories listed on your Facebook page. You can optimize via the ‘About’ tab – ‘Page Info’ to proceed.

  1. List your project on Foursquare

Foursquare is great and solely designed for promoting local businesses. You can use the foursquare app to feature your businesses online as this will help consumers to discover your services.

  1. Create and manage a Locally-Centered Blog

Creating a locally-centered blog will help you become an authority on your business subject matter within your area. As a result, this will enable you to easily engage with local consumers and also improve your brand awareness within your community. This can be achieved by writing on anything about a local event, news, or how your business is involved in the community!

  1. Manage Your Online Reviews Professionally

Do not neglect what is being said or written about your business online locally. This is especially important because more than 80% consumers trust online reviews to make buying or engagement decisions. You can optimize great reviews for your business through platforms as like Yelp, Facebook, and ‘Google My Business.’ If you find bad reviews on any of these channels, do your best to engage and take the conversation offline. People are interested in how you handle bad reviews as much as the good ones.

  1. DO PPC

A Pay Per Click campaign on Facebook and Google is a great way to optimize your business online locally and be found quickly. This is very effective since you are paying the platforms to promote your business, and you get powerful targeting to the right audience who will take action. Keep in mind; however, you need to first determine the right keywords that your ideal client will use to find you.

In any of the above approaches remember to use the right keywords associated with your business. By taking this extra step, when they are searched for, you increase your chances to pop up first on the page! Want to learn more? Get my Keyword Marketing Secret report here.

The Shotgun Approach to all Things Marketing

Shotgun_Approach_to_MarketingWhen businesses are scrambling to gain more clients, meet new prospects and grow company awareness, many resort to the “shotgun approach to marketing.”

This is usually characterized with last minute advertising, a deluge of information that is dumped, unwittingly, on the general public through social media, and knee jerk reactions and immediate changes to all marketing.

Why doesn’t the “shotgun approach to marketing work?”

Ultimately, if there is no plan in place, no strategy for what each marketing piece should result in, as well as measurements, the marketing is limited to today – not the future.

To successfully grow your business you need to be marketing 90 days in advance. You need to understand that the marketing you do now will fill the sales funnel in the future.

Are you making these mistakes with your business?  Contact me to arrange an Online Presence Strategy session.

Six Degrees of Separation? I Think Not!

I have been finding lately – probably over the last few years- that the whole notion of Six Degrees of Separation has been replaced with a Less Than Two Degrees of Separation. It is incredible with so much of the population on social media, that the world feels as if it is getting smaller and smaller.

No longer is our physical space determining our social reach, connectivity and friendships.  The virtual space has made it so easy for us to connect, grow relationships (both personal and business), and expand our businesses across all borders, continents and oceans.

It is important for all businesses to utilize social media in some manner, to make those connections that they may not have access to otherwise.

I would love to hear your stories on Degree of Separations and how connecting with that one person, brought you closer to someone that could help you achieve your dreams.

Building Relatiohships

How to make sure your LinkedIn profile is working for you

One of my favorite social networking platforms is LinkedIn.

Have you recently been scrambling to get all your profiles up on a variety of online networking platforms?  If not, it might be a good time to start.

Most of us start with very basic information on our profiles, which is fine, especially when just starting out.  It gives you a chance to secure your personal or business name before someone else does, and you can always go back and edit it later on.

One social media platform that has been working well for me is LinkedIn.  This is the case because my business is really about serving other businesses.  Since LinkedIn is a Professional Network, where businesses go to connect, it has proven to be a really good place to be.

As you probably already know, keywords are important to your success in showing up online.   Keywords are important when you are optimizing your website, but they are equally, if not more important, when updating your profiles.

Here are three places to consider adding your keywords in your LinkedIn profile:

  1. Your Professional Headline – be more specific than “Owner of XYZ company”
  2. Summary – Professional Experience and Goals – include keywords when describing the skills  and services, you and/or your company have provided in the past and your goals moving forward.
  3. Summary – Specialties  – this is a good place make sure you use your keywords when describing the different services that you specialize in.

If you use the tips about you should see an increase in the number of people who have viewed your profile.

Be sure to come back and share your success!

Happy networking,

 

Tracey Ehman

Your Virtual Marketing Director