In the social media age, building your social reach is an important part of any business. You need to stand out, and be easy to find. One way to do that is to take part in, or even host your own Twitter Chat. While there are many ways that Twitter Chats can help you build awareness, I have listed the top 3 below:

  1. Show your expertise: The Twitter Chat platform allows you to share information about a certain topic that is likely relevant to your audience.
  2. Connect with other industry experts: By sharing information on a Twitter Chat, and using a #hashtag that other industry experts will notice, your information will begin to show up on their feeds and offer up an opportunity for interaction, conversation and potentially collaboration.
  3. Grow your Klout Score: As more people connect, retweet, reply and interact with you on topics that are important to you, your clients, and prospective contacts, you will begin to grow your Klout score, which calculates your online influence.

Join me Tuesdays, when I co-host the Women Speakers Association #SpeakerChat with Melanie Benson Strick.