Are you playing in the right sandbox for your business??
It is easy to get caught up in the joy of finding new friends and connections on Facebook, Twitter, LinkedIn, Google+ and a variety of forums and associations. But, are these new connections really adding to your business reach, and potentially increasing your bottom-line?
An important action to take to be sure you are playing in the same social media sandbox as your desired audience is to research where your audience is hanging out online. They may not be on all social media platforms, and so you don’t need to be either. Some of this research should include finding and following the movers and shakers of your industry. Your desired audience is likely already a part of that community, and will be easier to reach.
Take the time to listen to what your audience is saying. Are they sharing their struggles? What questions do they have for the big names in your industry? Watch what information both your audience and the movers and shakers are sharing, retweeting. If you can provide some assistance, then reach out, and provide the support. As you become more and more known in the social media sandbox that your audience plays in, your reach and bottom-line will begin to grow, and your connections will become solid.