Enticing Social Media Posts Can Lead to More Website Traffic

Get More Website Traffic

Getting more website traffic is something we all strive for, and social media can help you increase visits to your website.

When your social media posts go viral, you not only grow your social network following, but you also increase the value of your various profiles to Google and other search engines. So it is important to give some thought as to what you are sharing and how it will impact your online presence and how it can provide you will some valuable website traffic.

Here are three things to consider before you post:

  1. Is your content emotion-catching? Posts that elicit emotion from people, will result in more shares, comments and likes. When people can relate to a post, they will find a connection.
  2. Are you sharing something that can be interactive? Including a call to action in the post, after sharing valuable information that your target market is interested in, can result in an interactive post. Try including a small survey that doesn’t require others to spend lots of time on the answers, but yet makes them think.
  3. Do your headlines pack a punch? Peruse trending topics, follow your competitors, and listen to what your ideal clients are talking about. These will provide you with good ideas on what is important to your audience.
Competitors Keywords

5 Things Your Competitors Can Teach You About Keywords

Keywords are important to being found online.

Competitors Keywords
Do you feel like you are struggling online? – losing out on the huge opportunities that your business could benefit on the internet, because the competition for Google rankings amongst your competitors is so high?

The truth is that it really should cost you nothing but time to carry out some surveillance on your competition and see what they are implementing with keywords in your niche. These may be keywords that you have not yet thought of. With a well-planned and organized set of keyword phrases targeting your niche – you can greatly impact on your online marketing prospects.

Below I have highlighted some of the creative digital marketing techniques, with respect to keyword strategies, that your competitors may be using and which you use as well to capitalize on the available web traffic looking for your services.

Let’s get started:

  1. Your competitors use relevant keyword phrases, related to the offerings their business provides to their clients, in all their online marketing.
  2. Many of your competitors may have incorporated their keywords into their website URLs to bring more attention to what they offer.
  3. We all know that content is king, and with this knowledge – your competitors are likely using content marketing, rich targeted keywords, which may link to other sites, or to other content or offers within their website.
  4. To more easily market to their niches, your competitors regularly use Long-Tail Keywords for effective Search Queries, especially when the audience is local (ie. Vancouver, Chicago, etc).
  5. Your competitors also make use of their niche keywords on every social media platforms including, but not limited to Google+, Facebook, LinkedIn and Twitter.

Want to learn some additional tips to marketing online with keywords? Please click here to access my Keyword Marketing Secrets report, complete with examples.

How Well Do You Know Your Keywords?

Keywords are important to being found online.

It is not only imperative that you have the keywords in the title of your posts, and throughout your website, it is also important for any and all of your online presence.  Listen in for some keywords tips that I shared, along with some fabulous input from Dawn E. Carter of twubs.com, Toni Nelson of toninelsonmeansbusiness.com, and Marquesa Pettway of mlpspeaks.com on behalf of Women Speakers Association.
Blab Keywords

3 Ways Twitter Chats Can Build Your Social Media Reach

In the social media age, building your social reach is an important part of any business. You need to stand out, and be easy to find. One way to do that is to take part in, or even host your own Twitter Chat. While there are many ways that Twitter Chats can help you build awareness, I have listed the top 3 below:

  1. Show your expertise: The Twitter Chat platform allows you to share information about a certain topic that is likely relevant to your audience.
  2. Connect with other industry experts: By sharing information on a Twitter Chat, and using a #hashtag that other industry experts will notice, your information will begin to show up on their feeds and offer up an opportunity for interaction, conversation and potentially collaboration.
  3. Grow your Klout Score: As more people connect, retweet, reply and interact with you on topics that are important to you, your clients, and prospective contacts, you will begin to grow your Klout score, which calculates your online influence.

Join me Tuesdays, when I co-host the Women Speakers Association #SpeakerChat with Melanie Benson Strick.

What Does Partnering Mean to You and Your Business?

Here are 3 examples of how partnering with others can help you grow your business, and achieve the success you are striving for:

Strategic Alliances

Take a look at any successful business out there and you will see that they have more than one product/service offering. It may not always be apparent to the potential client/customer but B2B Strategic Alliances are key to the success of any business. Many Strategic Alliances are formed by partnering with a business that offers a complimentary service or product that your current or potential clients need or want.

What can this mean for your current business? Additional income! In most cases, agreements have been reached and monetary commitments in the form of commissions or referral fees have been set up… or in some cases, the exchange of business leads. Either way, by partnering with another company, you have the potential to greatly increase your business.

Get Help

Hire or contract someone to help you with the Administrative , Social Media, Website, Strategy, and Management of all the tasks, that you don’t like to do, or have time to do.  By alleviating some of your overwhelm, you can concentrate on doing what you do best, which in turn should allow you to concentrate on revenue-building priorities.  By partnering is people who are an expert in what they do, you will benefit in more ways than one.

Mentorship

I highly recommend joining communities where you can learn, through courses, workshops, as well as interact with others that are in your field, who have experienced the ups and downs of running your own business.  We all need someone or a team to bounce ideas off of, explore our options, and get the support we need to keep moving forward.

 

 

 

What’s all the Tweeting About?

I was recently asked to share some quick Twitter Tips with my local community, and was featured in the Inaugural issue of What’s On Langley.  Here is the information I shared.

What's all the Tweeting About

Online and offline marketing is inviting you daily to “Follow Us on Twitter.”

You’ve taken a look at Twitter and you just don’t get it! And why should you even care?

  • Brands are moving to social media as a way to interact, share information, provide customer service and build relationships.
  • The most up-to-date news stories are being shared on Twitter first, as this fast-paced micro-blogging platform makes it easy to share information quickly without needing a lot of detail.
  • Small business is thriving on Twitter – connections, collaborations, B2B and joint ventures are being created daily.

3 Tips to help you get started

  1. Choose a short Twitter name, if possible. (mine is @partnerinbiz, but shows up as Tracey Ehman)
  2. Write posts that are about 110 – 120 long including your Twitter name so they can be easily retweeted.
  3. Be sure to add your Avatar – it can be your photo, or something that would be recognizable to your potential followers, like a company logo. (As a rule I don’t follow those with only the default avatar.)

5 Twitter Terms Explained:

  • Follow – when you are interested in someone’s content, or they are interested in yours, you can “follow” them, which means that their posts will appear in your Home Feed.
  • Retweet (RT) () – when you want to share the information someone else posted on Twitter, you can click on the Retweet icon, and share the post.
  • Favorite () – If you see a post you like, that you might want to come back to, “favoriting” it will make it more easily accessible. It is also used to let people know that you like what they have posted.
  • Hashtags (#) – using hashtags # allows you to tag a particular subject, which can then be easily searched by others who want to know about it. ie #SocialMedia
  • Reply () – when you have a comment on a post, you can click on the reply icon, and share your response.

If you want to learn more about Twitter or Social Media in general and how it can help your business please go to Ask Tracey and enter your question.

5 Social Media Mistakes You Could Be Making

ARE YOU MAKING THESE SOCIAL MEDIA MISTAKES

WITH YOUR BUSINESS?

Social Media MistakesSocial media is everywhere these days. All you have to do is watch television to see that every show, advertiser and even news channel is utilizing social media. Whether it be Facebook, Twitter, Youtube and Google+ there are links plastered all over the internet.

Social media has taken the “six degrees of separation” and taken it to “three degrees of separation.”

So the question is, are you taking advantage of this opportunity to connect and build relationships with other like-minded individuals?

While there are a lot of marketers, coaches, and speakers using social media as an important way to grow their business, many are still struggling with how to use it properly. They often make mistakes that can result in social media being more harmful than good for their business, brand and reputation.

Click Here to request your Free Report:

5 Social Media Mistakes You Could Be Making


Tracey Ehman - Online Presence StrategistYours in success,

 

Tracey Ehman

Are You Using Hashtags in Your Social Media Posts?

If you aren’t using #hashtags in your social media posts you may be missing out on some great connections and resources!

When it comes to letting your ideal follower know you exist and allowing you to find quality people to follow, hashtags are a powerful tool, if you use them correctly.

Hashtags

Here are some tips to make them work for you, not against you! Read More→

Believe in Yourself

One of my favorite quotes is “Dream It, Believe It, Achieve It.”

Believe in Yourself

In order to expand your reach, impact more people, and achieve big things, you need to believe in yourself and I believe that you need to start with a dream.  It may appear as a well-thought out plan, but that isn’t always the case.  But you need to be able to visualize what you want to achieve, and then believe that you can do it. Read More→

Every Penny Counts – or Does It?

Every penny should countI grew up at a time where every penny counted.  This is something that I have instilled in my kids.  In fact, my daughter said just today, “Every penny counts…,” when talking about saving money to buy a car.

While I still believe that every penny counts, I don’t believe that everyone still feels the same way, and really, how can they?  On February 4, 2013, the Canadian Mint, due to the rising costs of making the penny, stopped producing and distributing pennies.  You can read more about phasing out the penny.  While I understand the reasoning, I still find that I am bothered when I pay cash for something and do not get my pennies in change.  I know that the retailer will round it up or round it down, so it all evens out in the end, but I don’t really believe that.  It is actually making me less likely to use cash for a purchase unless I can give them exact change… maybe that’s the idea??

How do we teach our children the value of money, when the penny is no longer considered valuable?  What will replace these old sayings?

“A penny saved is a penny earned.” – Benjamin Franklin

“Look after the pennies, and the pounds will take care of themselves.”- English proverb

Maybe it’s just me and no one else is bothered by this, but I would love to hear from you!