Master the Art of Being Found Online Locally with These 7 Tips

being found online locally

Do you want to be found online locally in your neighborhood?  Then it is time to start looking into search engine optimization as part of your online marketing efforts to be properly found within the search engines. By improving your online presence through SEO (and proper keywords) you will help enhance your rankings in search results. Additionally doing Local SEO for your business is very important because of mobile usage and location settings within Google’s localized search parameters.

Below are 7  tips to help your business and website get found online locally:

  1. Embrace Directory Listings

By creating a website listing on online directories you will help consumers easily locate your business based on the specific categories that may be listed. Such useful and highly effective directories include YellowPages, Moz.com, Angie’s List and Yelp, amongst several others that are applicable to your industry/niche.

  1. Optimize “My Business for Google”

Google offers “My Business tool” to help put your business data on search, maps and Google plus platforms. This will enable prospects and clients to easily find you online. You can do this by visiting Google.com/business to start.

  1. Add Your Page to Facebook Pro Services

This is a novel feature from Facebook that lets users to search for local businesses without exiting Facebook. You can visit Facebook.com/services to find out how your page ranks. If you are not showing up as expected, simply go to your categories and subcategories listed on your Facebook page. You can optimize via the ‘About’ tab – ‘Page Info’ to proceed.

  1. List your project on Foursquare

Foursquare is great and solely designed for promoting local businesses. You can use the foursquare app to feature your businesses online as this will help consumers to discover your services.

  1. Create and manage a Locally-Centered Blog

Creating a locally-centered blog will help you become an authority on your business subject matter within your area. As a result, this will enable you to easily engage with local consumers and also improve your brand awareness within your community. This can be achieved by writing on anything about a local event, news, or how your business is involved in the community!

  1. Manage Your Online Reviews Professionally

Do not neglect what is being said or written about your business online locally. This is especially important because more than 80% consumers trust online reviews to make buying or engagement decisions. You can optimize great reviews for your business through platforms as like Yelp, Facebook, and ‘Google My Business.’ If you find bad reviews on any of these channels, do your best to engage and take the conversation offline. People are interested in how you handle bad reviews as much as the good ones.

  1. DO PPC

A Pay Per Click campaign on Facebook and Google is a great way to optimize your business online locally and be found quickly. This is very effective since you are paying the platforms to promote your business, and you get powerful targeting to the right audience who will take action. Keep in mind; however, you need to first determine the right keywords that your ideal client will use to find you.

In any of the above approaches remember to use the right keywords associated with your business. By taking this extra step, when they are searched for, you increase your chances to pop up first on the page! Want to learn more? Get my Keyword Marketing Secret report here.

hashtag chaos

10 Hashtags You May Not Want to Use

Are you caught up in the hashtag chaos?

If you are using a hashtag, or a number of hashtags just for the ‘fun of it’ you don’t need to read any further, but if you are trying to build or grow a business online you might want to read some more.

Here are a list of hashtags that probably won’t get you any business:

  1.  #mydogcantswim
  2.  #peelthelayersofanonion
  3.  #iamgoinginsane
  4.  #ijustgotoutofjail
  5.  #weredogs
  6.  #whatihadfordinner
  7.  #idontlikeyou
  8.  #monkeysarefunny
  9.  #crazyisascrazydoes
  10.  #imalwaysonholidays

Hashtags are a very misunderstood tool in social media, but when used properly they can be a very useful marketing technique. They are equivalent to Google search – by clicking on the #hashtag you will be able to access a list of content that use that keyword. This can be a great way to curate content.

A hashtag can help you boost your keywords so that people can easily find the product or service you are offering. They are also very helpful in growing your expert status. Just make sure that you follow the etiquette for the social media platform you are using them on.

I know they can be confusing and there isn’t a lot of clear information out there. This is the secret marketing technique I talk about in my Keyword Marketing Secrets report.

Converting Leads

5 Steps for Converting Leads to Customers

Here are 5 steps for converting leads to customers

Identify your USP, Unique Selling Proposition

Be very clear about what makes your business, products, or approach different that your perceived competitors. Why should your customers choose you over everyone else?

Segment your leads

Determine where your leads are in the in the buying process, and sales funnel. Then identify how do your leads differ from one another and how can you connect with them in your content, based on their difference.

Content that converts

Deliver content that converts leads to customers in the form of case studies, white papers, checklists, ebooks or webinars.

Make good on your promise

What will you deliver your customers? What benefit, value, emotion, or result can you guarantee that they’re going to receive? Make sure that information is communicated in your opt-in as well as your other content.

Call to action

Every piece of content designed to convert readers to subscribers and subscribers to customer’s needs to have a goal and a relevant call to action. Make sure your CTAs align with your goals and your USP.

Enticing Social Media Posts Can Lead to More Website Traffic

Get More Website Traffic

Getting more website traffic is something we all strive for, and social media can help you increase visits to your website.

When your social media posts go viral, you not only grow your social network following, but you also increase the value of your various profiles to Google and other search engines. So it is important to give some thought as to what you are sharing and how it will impact your online presence and how it can provide you will some valuable website traffic.

Here are three things to consider before you post:

  1. Is your content emotion-catching? Posts that elicit emotion from people, will result in more shares, comments and likes. When people can relate to a post, they will find a connection.
  2. Are you sharing something that can be interactive? Including a call to action in the post, after sharing valuable information that your target market is interested in, can result in an interactive post. Try including a small survey that doesn’t require others to spend lots of time on the answers, but yet makes them think.
  3. Do your headlines pack a punch? Peruse trending topics, follow your competitors, and listen to what your ideal clients are talking about. These will provide you with good ideas on what is important to your audience.
Competitors Keywords

5 Things Your Competitors Can Teach You About Keywords

Keywords are important to being found online.

Competitors Keywords
Do you feel like you are struggling online? – losing out on the huge opportunities that your business could benefit on the internet, because the competition for Google rankings amongst your competitors is so high?

The truth is that it really should cost you nothing but time to carry out some surveillance on your competition and see what they are implementing with keywords in your niche. These may be keywords that you have not yet thought of. With a well-planned and organized set of keyword phrases targeting your niche – you can greatly impact on your online marketing prospects.

Below I have highlighted some of the creative digital marketing techniques, with respect to keyword strategies, that your competitors may be using and which you use as well to capitalize on the available web traffic looking for your services.

Let’s get started:

  1. Your competitors use relevant keyword phrases, related to the offerings their business provides to their clients, in all their online marketing.
  2. Many of your competitors may have incorporated their keywords into their website URLs to bring more attention to what they offer.
  3. We all know that content is king, and with this knowledge – your competitors are likely using content marketing, rich targeted keywords, which may link to other sites, or to other content or offers within their website.
  4. To more easily market to their niches, your competitors regularly use Long-Tail Keywords for effective Search Queries, especially when the audience is local (ie. Vancouver, Chicago, etc).
  5. Your competitors also make use of their niche keywords on every social media platforms including, but not limited to Google+, Facebook, LinkedIn and Twitter.

Want to learn some additional tips to marketing online with keywords? Please click here to access my Keyword Marketing Secrets report, complete with examples.

How Well Do You Know Your Keywords?

Keywords are important to being found online.

It is not only imperative that you have the keywords in the title of your posts, and throughout your website, it is also important for any and all of your online presence.  Listen in for some keywords tips that I shared, along with some fabulous input from Dawn E. Carter of twubs.com, Toni Nelson of toninelsonmeansbusiness.com, and Marquesa Pettway of mlpspeaks.com on behalf of Women Speakers Association.
Blab Keywords

3 Ways Twitter Chats Can Build Your Social Media Reach

In the social media age, building your social reach is an important part of any business. You need to stand out, and be easy to find. One way to do that is to take part in, or even host your own Twitter Chat. While there are many ways that Twitter Chats can help you build awareness, I have listed the top 3 below:

  1. Show your expertise: The Twitter Chat platform allows you to share information about a certain topic that is likely relevant to your audience.
  2. Connect with other industry experts: By sharing information on a Twitter Chat, and using a #hashtag that other industry experts will notice, your information will begin to show up on their feeds and offer up an opportunity for interaction, conversation and potentially collaboration.
  3. Grow your Klout Score: As more people connect, retweet, reply and interact with you on topics that are important to you, your clients, and prospective contacts, you will begin to grow your Klout score, which calculates your online influence.

Join me Tuesdays, when I co-host the Women Speakers Association #SpeakerChat with Melanie Benson Strick.

What Does Partnering Mean to You and Your Business?

Here are 3 examples of how partnering with others can help you grow your business, and achieve the success you are striving for:

Strategic Alliances

Take a look at any successful business out there and you will see that they have more than one product/service offering. It may not always be apparent to the potential client/customer but B2B Strategic Alliances are key to the success of any business. Many Strategic Alliances are formed by partnering with a business that offers a complimentary service or product that your current or potential clients need or want.

What can this mean for your current business? Additional income! In most cases, agreements have been reached and monetary commitments in the form of commissions or referral fees have been set up… or in some cases, the exchange of business leads. Either way, by partnering with another company, you have the potential to greatly increase your business.

Get Help

Hire or contract someone to help you with the Administrative , Social Media, Website, Strategy, and Management of all the tasks, that you don’t like to do, or have time to do.  By alleviating some of your overwhelm, you can concentrate on doing what you do best, which in turn should allow you to concentrate on revenue-building priorities.  By partnering is people who are an expert in what they do, you will benefit in more ways than one.

Mentorship

I highly recommend joining communities where you can learn, through courses, workshops, as well as interact with others that are in your field, who have experienced the ups and downs of running your own business.  We all need someone or a team to bounce ideas off of, explore our options, and get the support we need to keep moving forward.

 

 

 

What’s all the Tweeting About?

I was recently asked to share some quick Twitter Tips with my local community, and was featured in the Inaugural issue of What’s On Langley.  Here is the information I shared.

What's all the Tweeting About

Online and offline marketing is inviting you daily to “Follow Us on Twitter.”

You’ve taken a look at Twitter and you just don’t get it! And why should you even care?

  • Brands are moving to social media as a way to interact, share information, provide customer service and build relationships.
  • The most up-to-date news stories are being shared on Twitter first, as this fast-paced micro-blogging platform makes it easy to share information quickly without needing a lot of detail.
  • Small business is thriving on Twitter – connections, collaborations, B2B and joint ventures are being created daily.

3 Tips to help you get started

  1. Choose a short Twitter name, if possible. (mine is @partnerinbiz, but shows up as Tracey Ehman)
  2. Write posts that are about 110 – 120 long including your Twitter name so they can be easily retweeted.
  3. Be sure to add your Avatar – it can be your photo, or something that would be recognizable to your potential followers, like a company logo. (As a rule I don’t follow those with only the default avatar.)

5 Twitter Terms Explained:

  • Follow – when you are interested in someone’s content, or they are interested in yours, you can “follow” them, which means that their posts will appear in your Home Feed.
  • Retweet (RT) () – when you want to share the information someone else posted on Twitter, you can click on the Retweet icon, and share the post.
  • Favorite () – If you see a post you like, that you might want to come back to, “favoriting” it will make it more easily accessible. It is also used to let people know that you like what they have posted.
  • Hashtags (#) – using hashtags # allows you to tag a particular subject, which can then be easily searched by others who want to know about it. ie #SocialMedia
  • Reply () – when you have a comment on a post, you can click on the reply icon, and share your response.

If you want to learn more about Twitter or Social Media in general and how it can help your business please go to Ask Tracey and enter your question.

5 Social Media Mistakes You Could Be Making

ARE YOU MAKING THESE SOCIAL MEDIA MISTAKES

WITH YOUR BUSINESS?

Social Media MistakesSocial media is everywhere these days. All you have to do is watch television to see that every show, advertiser and even news channel is utilizing social media. Whether it be Facebook, Twitter, Youtube and Google+ there are links plastered all over the internet.

Social media has taken the “six degrees of separation” and taken it to “three degrees of separation.”

So the question is, are you taking advantage of this opportunity to connect and build relationships with other like-minded individuals?

While there are a lot of marketers, coaches, and speakers using social media as an important way to grow their business, many are still struggling with how to use it properly. They often make mistakes that can result in social media being more harmful than good for their business, brand and reputation.

Click Here to request your Free Report:

5 Social Media Mistakes You Could Be Making


Tracey Ehman - Online Presence StrategistYours in success,

 

Tracey Ehman