Business Growth: When One Door Closes…

When one door closes

When one door closes another opens… or sometimes it’s a window, but ultimately other business growth opportunities will be appear.

If you are like me, even though you realize that this is the evolution of business and life in general, you feel a little sad when this happens.

I have had the opportunity to work with some incredible individuals over the years, many of which I am either still working with, or who still keep in touch. I am so proud of the steps they have taken to grow their business into something they can love doing and make money with.

With every closing door more opportunity for business growth happens. New opportunities are everywhere.

What fabulous opportunities have come your way when one door closed on you?

I would love to know.

 

Total Makeover Challenge Amazing Race

Proud to be a Total Makeover Challenge Sponsor

I’m excited to once again be taking part in the Total Makeover Challenge as a sponsor.

I got the opportunity to meet these incredible women when I did some social media training guiding them on how they can use social media to build awareness and engagement as they move through this incredible journey.

As part of the Total Makeover Challenge Amazing Race the challenger will be visiting my website, and answering a question.

If you are a challenger, please feel free to leave a quick comment. Read More→

Blog content

7 Tips To Write Engaging Content That Search Engines Will Love

The secret of a good search engine placement lies in your content. You write your website content not only for your audience, but for the search engines as well. This is because search engines are the ones that will connect your website with your audience. If you have a good, engaging content to offer both for your audience and the search engine, it will ensure your success in your SEO campaign. So, how can you write content that will get ranked by the search engines quickly?

Here are 7 tips to write engaging content that search engines will love:

Choose A Hot Topic

Why choose a hot topic? That’s because it is the topic that can become viral very quickly on the internet. What you need to do is to choose a hot topic within your niche, which people are interested to learn more about. It can be about the current trend, or the most popular topic that keeps on getting talked about within your niche.

Research The Keywords Relevant To The Topic

The next step is to research some keywords that are relevant to the topic that you choose. Your goal is to find about 5 keywords that have the highest relevance to your chosen topic. But, you have to make sure that your keywords have little competition, or that it is not too difficult for you to rank. You should use a good keyword research tool to find the best keywords for your content.

Write a Detailed Article for the Topic

Now that you have chosen the topic and the keywords for your content, it’s time for you to start writing. You need to write a detailed article about the topic, and ensure that you share valuable information in your article. It’s not enough to write a 500-1000 word article. You should write about 2000-3000 word article, which can help to cover a lot of details about the topic.

Place Your Target Keywords Throughout the Content

Now, place your target keywords throughout the content that you have written. You don’t need to overdo this step, and you have to ensure that the keywords don’t disturb the flow of your article. Ideally, since you have 5 keywords to target, you can place 2 for each keyword within the content. So, the total keywords that you place within your content will be 10.

Share Your Content on Social Media

Once you’ve published the article on your website, it is important to make it go viral on social media. This is because search engines love content that is popular on social media, and they will tend to rank your content well if you can make it popular on social media. This is what you need to do, which is to share your content on your social media pages.

Turn Your Content Into a Video

Now that you have your content published on your website and shared on social media, it’s time to milk your content even more. You can turn your content into a video that you will publish on your YouTube channel. Of course, this will help you to attract more traffic to your website, as well as get more search engine attention.

Encourage a Discussion in Your Article

Encourage your readers to discuss about the content once they’ve read it. This is to keep your content updated, which is good for your search engine ranking, and to keep it go viral. The more people contribute in the comment section of your article, the more your content will go up in the search engine ranking. In a very short period of time, you will see your content ranked well for the keywords that you have targeted.

Help Search Engines Index Your Website Quickly

Help Search Engines Index Your Website Quickly

Before you can get your website to rank well in the search engines, you need to ensure that search engines can index your website first. This is only for the new websites that are just published online. Search engines will need to index your website for the first time before it can rank your website well, or before you can compete with other websites to get the best ranking for your target keywords. The quickest way to do that is by submitting your website to the search engine. Here are 5 search engine submission tips that will help the search engine to index your website quickly:

1. Submit Your Site to at Least 3 Major Search Engines

There are many search engines available on the internet, with the most popular being Google. But there are also Bing, Yahoo, Baidu, DuckDuckGo, and so on. There are many search engines that people are using beside Google. So, it is better for you not to focus only on Google when submitting your website. You should submit your site to at least 3 major search engines, since it will help your website to get indexed quickly.

2. Submit Your Website Only After You Have Enough Content to Offer

If you just purchased a domain name, with only one page of content available on your website, don’t submit your site right away. Instead, fill your website with a lot of content first before you submit it to the search engines. In this way, the search engine will also index your content, instead of just indexing your domain name or your home page. It will also benefit you because if you already have enough content to offer, the search engine can begin to rank your website right away.

3. Submit Your Sitemap as Well

Create a sitemap for your site and submit it to the search engines as well. Your sitemap will act as a blueprint for your website, allowing the search engine spiders to index your website more quickly. This is because when you have a well-structured site organization, the search engine spiders can easily go to your site and index all of your pages without having any difficulty. You will also be required to update your sitemap regularly as you update your website content.

4. Fix Any Problems that Might Prevent the Search Engine From Indexing Your Site

There might be problems that are experienced by the search engines, which might prevent them from indexing your website properly. For instance, if you set a disallow command in your robots.txt file, it will make it difficult for the search engine to index the content that you have. A bad site structure can also contribute to a difficult indexing process, which will affect your SEO negatively. So, be sure to fix any problems that might prevent the search engine from indexing your website properly. You can use a good SEO tool to find and fix such problems.

5. Use The Webmaster Tool to Track Your Progress

Search engines like Google and Bing have webmaster tools that can be used by webmasters to track their indexed website in the search engine. You should use this type of tool to keep tracking your submission progress, as well as to find possible problems in your submission. The webmaster tool will help guide you to the next step, which is very important if you want to rank your website well in the search engine.

SEO is DEAD

SEO Is Dead – Why This Is The Biggest Myth In Your Online Marketing Business

 

Lately, many online marketers say that SEO is dead. As a result, many new online marketers don’t consider the importance SEO in their business. They no longer spend a considerable amount of time searching for the keywords to target, optimizing their website pages, and building their business authority in social media. This is a bad business practice, because actually, SEO is not dead. SEO will never be dead for as long as search engines exist.

If you still believe that SEO is dead, here are the reasons why this is the biggest myth in your online marketing business:

1. SEO Is the Only Way To Boost Your Search Engine Ranking

If you want to boost your search engine ranking, there is no other way other than to use SEO. You have to optimize your website pages for your target keywords if you want to rank your website high for those keywords. Try to rank higher in the search engine without doing SEO, and you will find that most of what you do will bring little to no results for you. Yes, you can still rank high in the search engine, but not for your target keywords. This will only result in traffic that doesn’t convert well.

2. SEO is Getting More Complex Than Ever

The term “SEO is dead” is only used by people who are already frustrated with SEO, because of the increasing complexity of search engine algorithms. If you say “SEO is not like it used to be” instead of saying “SEO is dead,” you would be right. This is because SEO is indeed becoming more complex than ever, with the focus of the search engines shifted heavily on a great user experience. As a webmaster, you have to conform to the new standards set by the search engines.

3. Advanced SEO Strategies are Needed

Since SEO is becoming more complex, you need a new way of doing SEO, with advanced SEO strategies. There are many elements in SEO that were not available back in the good old days. These elements include social media popularity, social interaction, website age, and so on. These elements need to be incorporated into your SEO strategies, as they will affect your website ranking.

4. You Do SEO Whether You Realize It or Not

If you say that SEO is dead, and you don’t do any SEO for your online business, yet you end up getting a higher ranking in the search engine, it means that you are still doing SEO. The only difference is that you don’t realize that you are doing SEO. Moreover, your results are likely to be based on luck, because you really can’t predict it nor have goals to achieve it. So, SEO is not dead for as long as you end up getting traffic from the search engines.

5. Search Engines Still Exist to Deliver Traffic to Your Website

The biggest reason SEO is not dead is because there are still search engines available for you to use. As long as people still using search engines to find something that they are looking for online, SEO is still needed in your online business. This is the only way you can use to deliver traffic to your website, which means that this is the only way for you to reach your audience via the search engine platforms.

7 Ways Search Engine Marketing

7 Ways Search Engine Marketing Can Catapult Your Business to the Right Direction

 

Building your business online cannot be done properly without extensively using various search engine marketing strategies. Why is it important? That’s because search engine marketing will allow you to direct the necessary traffic to your website for the long term. There are many traffic building methods that you can use, but they can be very expensive and bring you only short-term results. That’s why search engine marketing is preferable.

Here are 7 ways search engine marketing can catapult your business to the right direction:

1. Unlimited Ways to Attract Your Target Audience

Search engine marketing allows you to target your audience based on the keywords that they type in the search engine. There are unlimited amount of keywords that your audience can type on the search engine to find what they are looking for online. With search engine marketing, you can optimize your website pages for the keywords that you target, providing unlimited ways to attract your target audience.

2. Long-term Results Lead To Consistent Traffic to Your Business

Search engine marketing promises long-term results for your business. Once you are able to rank your website based on your target keywords, it will keep on attracting traffic to your website for free. This consistent traffic can help your business to grow, without worrying about losing your website visitors.

3. Profitable Long-Term Investment for Your Business

If you want to invest in your business for long-term results, you can use search engine marketing. This type of marketing method allows you to get consistent traffic to your business, which can be translated into consistent profits. However, it needs long-term commitment and time investment on your part.

4. High-converting Traffic Helps To Boost Sales

Since you are targeting your audience based on the keywords that they type on the search engine, you will be able to attract high-converting traffic to your website easily. If your audience finds your website after typing those keywords, and you can provide what they are looking for, it is easier for you to convert them into customers who purchase your products.

5. Cheaper Price to Pay In The Long Term

Compared to other marketing methods, such as PPC advertising, search engine marketing can save a lot of marketing budgets in the long term. PPC requires high amount of investment on your part, with the short-term results because you are literally buying your traffic. With search engine marketing, you simply invest for better ranking in the search engine, which allows you to enjoy free search engine traffic for a long time.

6. Brand Building Made Easy

If you can successfully boost your rank in the search engine, it will be easier for you to build your business brand. Branding is important for your business because it can establish a good reputation for your business, as well as build trust with your audience. Moreover, once you reach the top rank for your target keywords, it will become easier to rank for other keywords as well.

7. Establish Authority for Local Business

Search engines like Google and Bing are integrated nicely with Google Maps and Bing Maps, allowing you to find local businesses near your place. If you can use search engine marketing properly, you will be able to feature your local business on the Google Maps and Bing Maps, allowing your local audience to find your business place easily. This will provide more opportunities for your business to grow and attract more new audience.

Master the Art of Being Found Online Locally with These 7 Tips

being found online locally

Do you want to be found online locally in your neighborhood?  Then it is time to start looking into search engine optimization as part of your online marketing efforts to be properly found within the search engines. By improving your online presence through SEO (and proper keywords) you will help enhance your rankings in search results. Additionally doing Local SEO for your business is very important because of mobile usage and location settings within Google’s localized search parameters.

Below are 7  tips to help your business and website get found online locally:

  1. Embrace Directory Listings

By creating a website listing on online directories you will help consumers easily locate your business based on the specific categories that may be listed. Such useful and highly effective directories include YellowPages, Moz.com, Angie’s List and Yelp, amongst several others that are applicable to your industry/niche.

  1. Optimize “My Business for Google”

Google offers “My Business tool” to help put your business data on search, maps and Google plus platforms. This will enable prospects and clients to easily find you online. You can do this by visiting Google.com/business to start.

  1. Add Your Page to Facebook Pro Services

This is a novel feature from Facebook that lets users to search for local businesses without exiting Facebook. You can visit Facebook.com/services to find out how your page ranks. If you are not showing up as expected, simply go to your categories and subcategories listed on your Facebook page. You can optimize via the ‘About’ tab – ‘Page Info’ to proceed.

  1. List your project on Foursquare

Foursquare is great and solely designed for promoting local businesses. You can use the foursquare app to feature your businesses online as this will help consumers to discover your services.

  1. Create and manage a Locally-Centered Blog

Creating a locally-centered blog will help you become an authority on your business subject matter within your area. As a result, this will enable you to easily engage with local consumers and also improve your brand awareness within your community. This can be achieved by writing on anything about a local event, news, or how your business is involved in the community!

  1. Manage Your Online Reviews Professionally

Do not neglect what is being said or written about your business online locally. This is especially important because more than 80% consumers trust online reviews to make buying or engagement decisions. You can optimize great reviews for your business through platforms as like Yelp, Facebook, and ‘Google My Business.’ If you find bad reviews on any of these channels, do your best to engage and take the conversation offline. People are interested in how you handle bad reviews as much as the good ones.

  1. DO PPC

A Pay Per Click campaign on Facebook and Google is a great way to optimize your business online locally and be found quickly. This is very effective since you are paying the platforms to promote your business, and you get powerful targeting to the right audience who will take action. Keep in mind; however, you need to first determine the right keywords that your ideal client will use to find you.

In any of the above approaches remember to use the right keywords associated with your business. By taking this extra step, when they are searched for, you increase your chances to pop up first on the page! Want to learn more? Get my Keyword Marketing Secret report here.

hashtag chaos

10 Hashtags You May Not Want to Use

Are you caught up in the hashtag chaos?

If you are using a hashtag, or a number of hashtags just for the ‘fun of it’ you don’t need to read any further, but if you are trying to build or grow a business online you might want to read some more.

Here are a list of hashtags that probably won’t get you any business:

  1.  #mydogcantswim
  2.  #peelthelayersofanonion
  3.  #iamgoinginsane
  4.  #ijustgotoutofjail
  5.  #weredogs
  6.  #whatihadfordinner
  7.  #idontlikeyou
  8.  #monkeysarefunny
  9.  #crazyisascrazydoes
  10.  #imalwaysonholidays

Hashtags are a very misunderstood tool in social media, but when used properly they can be a very useful marketing technique. They are equivalent to Google search – by clicking on the #hashtag you will be able to access a list of content that use that keyword. This can be a great way to curate content.

A hashtag can help you boost your keywords so that people can easily find the product or service you are offering. They are also very helpful in growing your expert status. Just make sure that you follow the etiquette for the social media platform you are using them on.

I know they can be confusing and there isn’t a lot of clear information out there. This is the secret marketing technique I talk about in my Keyword Marketing Secrets report.

Converting Leads

5 Steps for Converting Leads to Customers

Here are 5 steps for converting leads to customers

Identify your USP, Unique Selling Proposition

Be very clear about what makes your business, products, or approach different that your perceived competitors. Why should your customers choose you over everyone else?

Segment your leads

Determine where your leads are in the in the buying process, and sales funnel. Then identify how do your leads differ from one another and how can you connect with them in your content, based on their difference.

Content that converts

Deliver content that converts leads to customers in the form of case studies, white papers, checklists, ebooks or webinars.

Make good on your promise

What will you deliver your customers? What benefit, value, emotion, or result can you guarantee that they’re going to receive? Make sure that information is communicated in your opt-in as well as your other content.

Call to action

Every piece of content designed to convert readers to subscribers and subscribers to customer’s needs to have a goal and a relevant call to action. Make sure your CTAs align with your goals and your USP.

Enticing Social Media Posts Can Lead to More Website Traffic

Get More Website Traffic

Getting more website traffic is something we all strive for, and social media can help you increase visits to your website.

When your social media posts go viral, you not only grow your social network following, but you also increase the value of your various profiles to Google and other search engines. So it is important to give some thought as to what you are sharing and how it will impact your online presence and how it can provide you will some valuable website traffic.

Here are three things to consider before you post:

  1. Is your content emotion-catching? Posts that elicit emotion from people, will result in more shares, comments and likes. When people can relate to a post, they will find a connection.
  2. Are you sharing something that can be interactive? Including a call to action in the post, after sharing valuable information that your target market is interested in, can result in an interactive post. Try including a small survey that doesn’t require others to spend lots of time on the answers, but yet makes them think.
  3. Do your headlines pack a punch? Peruse trending topics, follow your competitors, and listen to what your ideal clients are talking about. These will provide you with good ideas on what is important to your audience.